This was the day we had to put our pitching skills and our product, JABELS, to the test.
We met up earlier to practice our 5 minutes speech. Through our first three practices I found myself laughing during my teammates speeches. The laughing caught on and one other teammate started to laugh with me. It was a nervous laughing and I was worried I was going to start laughing in front of the dragons.
Nervously, we headed towards the den. As there were 9 business groups we were spilt into two different dens. Pinned on the doors were the allocated business groups for each den and the order of presentation. We were last to present.
Each room had 7 dragons. The panel of dragons were people from different professional backgrounds. Each group presents for 5 minutes then there was time for questions and feedback from the dragons.
Dragon’s Den begun and I couldn’t stop shaking.
It was our turn. My stomach flipped. We stood up and positioned ourselves in front of the dragons.
Phew… No mistakes and no random laughing fits, our presentation went well.
We got good constructed criticism from the dragons. They weren’t convinced about our target audience, women over 30 years old. It was suggested that we could aim at a younger demographic group like university students living in shared houses or carers looking after elderly people. A dragon asked us if we were going to look into producing different sizes and look into producing Jabels that will fit over tupperware boxes. (My team and I had already had the discussion and we understand that more people use tupperware to store food in the fridge) In response we said that we our main focus right now is jar sized Jabels but we are interested in looking into producing larger sizes.
A dragon suggested that we could make stickers instead. I was a bit taken back. I had already explained in my speech that the problem with sticker labels is that the sticky glue gets stuck onto the jars surfaces and it takes a lot of effort to get rid of. Jabels are efficient and re-useable, after writing on the Jabels you can wash the text off with water and soap.
Towards the end a dragon admitted to us that he would not use the product but one another said that he was very impressed and that he would buy our products.
Unfortunately, we didn’t have our final product with us at the dragon’s den but we made prototypes. We bought charity bands and sheets of whiteboard. We cut the white board into pieces and stuck the pieces onto the rubber bands.
Here are photos of our Jabels prototypes
The final product of Jabels are made out of rubber.
P.s Blue Glimpse have their final product, JABELS, and are ready to sell
* More posts about JABELS will appear over the next few weeks.