Jabels… JABELS… get your JABELS!!

A few weeks ago, despite the freezing wet weather we faced the Kingston Market on a Thursday afternoon.

One major problem we were faced with.. who is going to go to Kingston Market on a Thursday between 3-5pm??

Surprisingly, we had a few customers and we sold about 4 packs of Jabels. We are proud to say that we only have limited stock left. We have one more trade fair at Kingston University, Kingston Hill Campus at the Business School on the 9th of May.

Towards the end of the fair it started to rain so we had to take shelter in the hall in the middle of the market.

We didn’t win any of the awards on the day but we had fun and are proud of our fellow MACE students who managed to win all the awards that day

Here are a few photos from the day

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Blue Glimpse: Kingston Market Trade Fair

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Blue Glimpse: Karin

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Navigator

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42: Tabli

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42: Tabli – Ivo and Anca

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MACE students and Undergraduate students stalls at Kingston Market

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Blue Glimpse’s first ‘Dragons Den’ session

This was the day we had to put our pitching skills and our product, JABELS, to the test.

We met up earlier to practice our 5 minutes speech. Through our first three practices I found myself laughing during my teammates speeches. The laughing caught on and one other teammate started to laugh with me. It was a nervous laughing and I was worried I was going to start laughing in front of the dragons.

Nervously, we headed towards the den. As there were 9 business groups we were spilt into two different dens. Pinned on the doors were the allocated business groups for each den and the order of presentation. We were last to present.

Each room had 7 dragons. The panel of dragons were people from different professional backgrounds. Each group presents for 5 minutes then there was time for questions and feedback from the dragons.

Dragon’s Den begun and I couldn’t stop shaking.

It was our turn. My stomach flipped. We stood up and positioned ourselves in front of the dragons.

Phew… No mistakes and no random laughing fits, our presentation went well.

We got good constructed criticism from the dragons. They weren’t convinced about our target audience, women over 30 years old. It was suggested that we could aim at a younger demographic group like university students living in shared houses or carers looking after elderly people. A dragon asked us if we were going to look into producing different sizes and look into producing Jabels that will fit over tupperware boxes. (My team and I had already had the discussion and we understand that more people use tupperware to store food in the fridge) In response we said that we our main focus right now is jar sized Jabels but we are interested in looking into producing larger sizes.

A dragon suggested that we could make stickers instead. I was a bit taken back. I had already explained in my speech that the problem with sticker labels is that the sticky glue gets stuck onto the jars surfaces and it takes a lot of effort to get rid of. Jabels are efficient and re-useable, after writing on the Jabels you can wash the text off with water and soap.

Towards the end a dragon admitted to us that he would not use the product but one another said that he was very impressed and that he would buy our products.

Unfortunately, we didn’t have our final product with us at the dragon’s den but we made prototypes. We bought charity bands and sheets of whiteboard. We cut the white board into pieces and stuck the pieces onto the rubber bands.

Here are photos of our Jabels prototypes

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The final product of Jabels are made out of rubber.

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P.s Blue Glimpse have their final product, JABELS, and are ready to sell

* More posts about JABELS will appear over the next few weeks.

Prototyping

What is prototyping?  Prototyping is when designers, innovators, creators test out their ideas before creating the final product. During the Lean Start-up workshop we used paper prototypes for our Movie-U App. Prototyping is very useful as it allows the creators to find out where their products work well and where they faulty.

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Last friday we had the task to create a new ‘Shoe‘ prototype within two hours. One of our creative team mates came up with our shoe before we left the room. Despite our quick thinking team mate, we went out to the public to ‘Crowd Source’.

Crowd Sourcing is important as it allows creators and designers to understand their audience better by asking them questions.

Our creative team asked people about their shoes, what are their favourite kind of shoes, the colours they preferred to wear etc. We decided to narrow our target audience to girls only. We asked the girls if they like wearing heels and how often do they wear heels?

The main questions we focused on was “when you have a night out in heels do you bring flats to change into?” we weren’t surprised that nearly every female we asked said yes. One girls answer was no, she explained that sometimes she walks home bear foot and carries her heels. One girl said it depends what she is wearing then she may or may not bring flats.

Our creative team came up with a Persona. Roxy is in her mid-twenties, she likes to party on the weekends, she works monday to friday, she has a boyfriend, and she likes to spend money on shoes.

We wanted to design a shoe that is comfortable, that has extra padding for certain areas that tend to rub and irritate. We also wanted a shoe that had two main functions, they could be flats or heels. The main problem we came across was with the attachable heel. How will it be attached? Where will it go when the customer de-attach the heels?

We decided it would be convenient if the heel could be stored in the shoe.  We thought we could have it stored in the sole but then we had to create a thicker sole to make room for the heels.

Keep in mind we only had 2 hours and limited resources to do the challenge, this is one of the designs our came up with:

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Overall, it was an insightful task but I am not convinced that the team will take this shoe prototype any further.

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