Blue Glimpse: Jabels

This semester we got involved with Young Enterprise London with Dwain Reid, British business mentor.  Young Enterprise gives young entrepreneurs a chance to get an early start in learning skills and vital techniques for starting up a business from scratch. Young Enterprise hold workshops every month where the entrepreneurs can discuss their ideas and pick up vital skills in relation to starting up a mini business and coming up with a product. We got into small groups to form our mini business. In our group we have Celia our Business Manager, Karin our Marketing director, Sean our Financial Director and me the Business’s HR and Operations person. Our Business is called Blue Glimpse. It took us a while to come up with this name, it was only an hour before we went on the computer to register our business did we agree on the name. I did wonder if it took this long to come up with a name would it take us longer to come up with a product.

The next task was to open a bank account with Santander and come up with a product. The product can be anything except from a food and drink product. We could come up with a new product or a better version of a product that is already in the market. Our business group had to go back to basics and use the skills we learnt in our Lean Start Up two-day workshop with Eiwei Chen (my first blog post).  As it was hard to meet up during the week we had to observe the public as much as we can and try and look for a problem.  I went to St Pancras and Kings Cross Station, observed people on the buses, bus stops, Clapham common, on the trains, on the streets, in the gym etc.  I went to a house party and asked the people there. Two people suggested I come up with an umbrella that was made from quick dry material. I told them that it had already been done, I was sure we had those umbrellas in Hong Kong. I still couldn’t find a potential problem we could use for our business.

It was coming up to the product deadline and I was starting to panic. I told my group and we finally found time to meet up and discuss our ideas. We all liked Sean’s idea about a fridge system allowing people to know when their food was going to go off, I definitely have that problem in my house we tend to forget what we have in the fridge and it goes mouldy and we have to throw it out. We all then had a few days to try and come up with a product that would help people organise their fridge and allow them to know when their food product will be out of date.

We all agreed on rubber band labels to go over containers. I thought the best idea was to have a tag attached to the rubber band the labels will be erected allowing people to see the tags at the very back of the fridge. I also thought that the rubber bands were going to go on tupperware containers, I thought we were going to aim to target young people who like to cook for themselves and use containers to put their left over cooked food in and who forget when they cooked it. I thought our product was to help people avoid wasting their food in the fridge. However, my team had already decided on Jars.  Jam jars then narrowed our target audience but with the limited time we had we all thought it was a good idea. People usually use jars for home made jam, chutney, sauces, and salad dressing.  Then if the jar labels are popular then we thought that we could extend our product to different size labels, which could then fit over different size jars and containers.

We had to come up with a product name. Sean coined the word ‘Jabels’ by putting the words jar and labels together.

When trying to come up with a product name and a company name we had the problem of coming up with names that had already been done. Once we came up with names we would google search the company or product name. We were lucky that Blue Glimpse and Jabels weren’t taken.

Ideally we want our product to be a rubber band with a white board tag attached allowing people to write on the tag, wipe it off, and write on it again. We want our Jabels to be re-useable.

We needed to make a prototype before our Dragon Den session, 5 minutes to pitch our product to 7 business professionals. Celia managed to buy rubber wristbands (2012 London Olympics) for our prototypes. We found out that we could write on the rubber band directly with white board markers and wash it off. However, we need to test this more when we have our final product and see if this can be done.

Sean and Celia researched and contacted potential UK rubber band manufacturers. We wanted to ask the manufacturers if it was possible for them to embed a white board piece into their rubber bands. But the manufacturers were a little confused on the idea. So we thought if we could test our idea of customers writing on the rubber band directly more thoroughly then it could potentially be our final product. Celia found an online rubber band website where you can customise your own band. However, we thought it was a good idea to play it safe for Dragons Den and so our prototype had the rubber band with white board cut out pieces glued to the bands. This allowed us to demonstrate the writing and wiping away of the texts.

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More blog posts on Blue Glimpse, Jabels, our Dragon Den session and our trade fair experiences will be posted in the new year.

Merry Christmas and Happy New Year!

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Prototyping

What is prototyping?  Prototyping is when designers, innovators, creators test out their ideas before creating the final product. During the Lean Start-up workshop we used paper prototypes for our Movie-U App. Prototyping is very useful as it allows the creators to find out where their products work well and where they faulty.

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Last friday we had the task to create a new ‘Shoe‘ prototype within two hours. One of our creative team mates came up with our shoe before we left the room. Despite our quick thinking team mate, we went out to the public to ‘Crowd Source’.

Crowd Sourcing is important as it allows creators and designers to understand their audience better by asking them questions.

Our creative team asked people about their shoes, what are their favourite kind of shoes, the colours they preferred to wear etc. We decided to narrow our target audience to girls only. We asked the girls if they like wearing heels and how often do they wear heels?

The main questions we focused on was “when you have a night out in heels do you bring flats to change into?” we weren’t surprised that nearly every female we asked said yes. One girls answer was no, she explained that sometimes she walks home bear foot and carries her heels. One girl said it depends what she is wearing then she may or may not bring flats.

Our creative team came up with a Persona. Roxy is in her mid-twenties, she likes to party on the weekends, she works monday to friday, she has a boyfriend, and she likes to spend money on shoes.

We wanted to design a shoe that is comfortable, that has extra padding for certain areas that tend to rub and irritate. We also wanted a shoe that had two main functions, they could be flats or heels. The main problem we came across was with the attachable heel. How will it be attached? Where will it go when the customer de-attach the heels?

We decided it would be convenient if the heel could be stored in the shoe.  We thought we could have it stored in the sole but then we had to create a thicker sole to make room for the heels.

Keep in mind we only had 2 hours and limited resources to do the challenge, this is one of the designs our came up with:

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Overall, it was an insightful task but I am not convinced that the team will take this shoe prototype any further.

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