Sports and the Creative Industry

Image    vs    Image

A few weeks ago we had the daunting task of presenting a power point presentation on ‘Defining the Creative Economy?’ We had to present our groups Creative Industry definition and this is what my group came up with:

“The Process whereby an artist or innovator creates or adapts an idea which is of (Symbolic, experimental or functional) value to society and to the end user

We presented the creative industry sectors in four categories: Heritage, Arts, Media, and Functional Creations.  The Heritage sector included Cultural Places such as Museums, Galleries, and Libraries and Cultural Festivals. The Arts sector includes the Performing Arts such as music, acting, dance, and the Visual Arts such as painting, sculpture, photography and Digital Art. The Media sector includes audiovisual, TV, radio, film, advertising, animation, publishing, books, magazines, and journals. The Functional Creations include craft, design (fashion, interior, architecture, graphic), education, software (technology), video games, games and toys.

I asked my group if sport should be a part of the creative industry and they all said no, they argued that sport is based on talent and practice not creativity.   During the open discussion after the presentation someone mentioned that perhaps the creativity part of sports is the original creation of the sport itself.

In addition, Lorentzen (2012: 120) in Lazzeretti’s The Creative Industries and Innovation in Europe: Concepts, Measures and Comparative case studies, notes that certain experience economy fields such as heritage tourism, sport, festivals and leisure activities are not included in the creative industry but are still considered important for consumption. Therefore, as these economy fields are not considered as part of the creative industries, but consists of a creative process, is then considered part of the Cultural Industries.

Additional reading: My friend Sean Hearson has written an interesting blog post “Sport VS Art” comparing a Football game to the London Frieze Art Fair.