Kingston University Trade Fair

 

At the trade fair we managed to sell a number of Jabels and got constructive criticsm from judges and customers. As a team we will take the criticism into account and try and improve in areas of display, pitching, target audience for the next trade fair on the 21st of March (Next Thursday!)

Unfortunately, Blue Glimpse did not win any of the cash prizes but we are proud of our four MACE teams in winning the four prizes.  In total there were 19 teams in total, 9 MACE teams and 10 undergraduate teams.

Best Product – Aiis

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Best Sales Team – Ferox

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Best Trade Stand – Hiccups

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Best Company – Easthetic

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Blue Glimpse and our fellow MACE team Easthetics features in Kingston University student bulletin. “Kingston students shine brighter   than the rest at entrepreneurial comp”

https://mykingston.kingston.ac.uk/myuni/getinvolved/studentbulletin/Pages/Kingston-students-shine-brighter-than-the-rest-at-entrepreneurial-comp.aspx

This is great publicity for all of us including the other MACE teams and other Kingston University participants.

Overall, it was great experience and we are now looking forward to next weeks trade fair where will we be putting our competitive sale faces on and pushing for a lot more sales.

 

Trade fair Photos:

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If you are interested in Blue Glimpse and Jabels please visit our facebook, website, and follow us on twitter. We will update you on our progress and development and answer any of your questions.

Facebook: http://www.facebook.com/BlueGlimpse

Twitter: @blueglimpsejabels

Website: blueglimpsejabels.wix.com/jabels

For sales and information contact us: blueglimpsejabels@gmail.com

Tomorrow the Blue Glimpse team is spending the day in London on a mission. All will be revealed in the next blog post.

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Any Publicity is Good Publicity

Karin, Celia, Sean and I are proud to be included in the 32 students to have won and shared the 19 cash prizes, 21 prizes in total, for the West Focus Bright Ideas Competition. It was a great experience and certainly a confidence boost for our company and product.

Kingston even celebrated the win by writing an article about the West Focus competition.

Three MACE (MA Creative Economy) teams Blue Glimpse, Easthetics and 42 features in the article. However, we represent MACE and Kingston University so in reality it is good publicity for all teams in MACE.

‘Kingston entrepreneurs sweep the board at the Bright Ideas competition’

http://www.kingston.ac.uk/news/article/829/04-mar-2013-kingston-entrepreneurs-sweep-the-board-at-the-bright-ideas-competition/

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Blue Glimpse team celebrating their Bright Ideas Award (Photo:www.flickr.com)

Please take a look at the Flickr page below. Photos from the Bright Ideas Awards night.

http://www.flickr.com/photos/24022865@N06/8516378252/in/set-72157632882557524

WEST FOCUS BRIGHT IDEAS GRAND FINAL

Well done to Jabels and my Blue Glimpse colleges, Karin, Sean and Celia in winning the 250.00 pounds Bright Ideas prize!

Blue Glimpse Team accepting their award

Blue Glimpse Team accepting their award

West Focus invited a number of universities to participate in the Bright Ideas Competition. We had to submit a form explaining our creative Ideas. As a group we submitted our Jabels product, the re-useable rubber jar labels that remind customers of the expiry dates of food.

Jabels

Jabels

Congratulations to group 42, Anca, Ivo, Ray, Stine, and Anna in winning the 250.00 prize with their Tabli chalk board place mat for children.

 42 receiving their prize

42 receiving their prize

Congratulations to Easthetic, Shruti, Yella, Gott, Daisy, and Winnie in winning the 1000.00 pounds grand final prize with their product POZZY – The creative and efficient flower bag.

Easthetic giving their 1minute elevation pitch speech

Easthetic giving their 1minute elevation pitch speech

Congratulations to Angelika in winning her 1000.00 pounds grand final prize for her own idea of setting up a charity, allowing people to donate money for children to buy and play instruments. (Apologies if I got the details for your idea wrong Angelika)

Angelika collecting her prize

Angelika collecting her prize

 

What’s next?

On Thursday the 28th of February we and our fellow MACE business groups will be selling our products at the Kingston University Young Enterprise Trade Fair, Penrhyn Road Food store at 15:30 – 17:00. 19 teams (undergraduate + postgraduate) will be participating in the trade fair.

Please come and support us.

Jabels, Pozzies, Tabli’s and many more creative products will be on sale! 

 

 

Blue Glimpse’s first ‘Dragons Den’ session

This was the day we had to put our pitching skills and our product, JABELS, to the test.

We met up earlier to practice our 5 minutes speech. Through our first three practices I found myself laughing during my teammates speeches. The laughing caught on and one other teammate started to laugh with me. It was a nervous laughing and I was worried I was going to start laughing in front of the dragons.

Nervously, we headed towards the den. As there were 9 business groups we were spilt into two different dens. Pinned on the doors were the allocated business groups for each den and the order of presentation. We were last to present.

Each room had 7 dragons. The panel of dragons were people from different professional backgrounds. Each group presents for 5 minutes then there was time for questions and feedback from the dragons.

Dragon’s Den begun and I couldn’t stop shaking.

It was our turn. My stomach flipped. We stood up and positioned ourselves in front of the dragons.

Phew… No mistakes and no random laughing fits, our presentation went well.

We got good constructed criticism from the dragons. They weren’t convinced about our target audience, women over 30 years old. It was suggested that we could aim at a younger demographic group like university students living in shared houses or carers looking after elderly people. A dragon asked us if we were going to look into producing different sizes and look into producing Jabels that will fit over tupperware boxes. (My team and I had already had the discussion and we understand that more people use tupperware to store food in the fridge) In response we said that we our main focus right now is jar sized Jabels but we are interested in looking into producing larger sizes.

A dragon suggested that we could make stickers instead. I was a bit taken back. I had already explained in my speech that the problem with sticker labels is that the sticky glue gets stuck onto the jars surfaces and it takes a lot of effort to get rid of. Jabels are efficient and re-useable, after writing on the Jabels you can wash the text off with water and soap.

Towards the end a dragon admitted to us that he would not use the product but one another said that he was very impressed and that he would buy our products.

Unfortunately, we didn’t have our final product with us at the dragon’s den but we made prototypes. We bought charity bands and sheets of whiteboard. We cut the white board into pieces and stuck the pieces onto the rubber bands.

Here are photos of our Jabels prototypes

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The final product of Jabels are made out of rubber.

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P.s Blue Glimpse have their final product, JABELS, and are ready to sell

* More posts about JABELS will appear over the next few weeks.

Blue Glimpse: Jabels

This semester we got involved with Young Enterprise London with Dwain Reid, British business mentor.  Young Enterprise gives young entrepreneurs a chance to get an early start in learning skills and vital techniques for starting up a business from scratch. Young Enterprise hold workshops every month where the entrepreneurs can discuss their ideas and pick up vital skills in relation to starting up a mini business and coming up with a product. We got into small groups to form our mini business. In our group we have Celia our Business Manager, Karin our Marketing director, Sean our Financial Director and me the Business’s HR and Operations person. Our Business is called Blue Glimpse. It took us a while to come up with this name, it was only an hour before we went on the computer to register our business did we agree on the name. I did wonder if it took this long to come up with a name would it take us longer to come up with a product.

The next task was to open a bank account with Santander and come up with a product. The product can be anything except from a food and drink product. We could come up with a new product or a better version of a product that is already in the market. Our business group had to go back to basics and use the skills we learnt in our Lean Start Up two-day workshop with Eiwei Chen (my first blog post).  As it was hard to meet up during the week we had to observe the public as much as we can and try and look for a problem.  I went to St Pancras and Kings Cross Station, observed people on the buses, bus stops, Clapham common, on the trains, on the streets, in the gym etc.  I went to a house party and asked the people there. Two people suggested I come up with an umbrella that was made from quick dry material. I told them that it had already been done, I was sure we had those umbrellas in Hong Kong. I still couldn’t find a potential problem we could use for our business.

It was coming up to the product deadline and I was starting to panic. I told my group and we finally found time to meet up and discuss our ideas. We all liked Sean’s idea about a fridge system allowing people to know when their food was going to go off, I definitely have that problem in my house we tend to forget what we have in the fridge and it goes mouldy and we have to throw it out. We all then had a few days to try and come up with a product that would help people organise their fridge and allow them to know when their food product will be out of date.

We all agreed on rubber band labels to go over containers. I thought the best idea was to have a tag attached to the rubber band the labels will be erected allowing people to see the tags at the very back of the fridge. I also thought that the rubber bands were going to go on tupperware containers, I thought we were going to aim to target young people who like to cook for themselves and use containers to put their left over cooked food in and who forget when they cooked it. I thought our product was to help people avoid wasting their food in the fridge. However, my team had already decided on Jars.  Jam jars then narrowed our target audience but with the limited time we had we all thought it was a good idea. People usually use jars for home made jam, chutney, sauces, and salad dressing.  Then if the jar labels are popular then we thought that we could extend our product to different size labels, which could then fit over different size jars and containers.

We had to come up with a product name. Sean coined the word ‘Jabels’ by putting the words jar and labels together.

When trying to come up with a product name and a company name we had the problem of coming up with names that had already been done. Once we came up with names we would google search the company or product name. We were lucky that Blue Glimpse and Jabels weren’t taken.

Ideally we want our product to be a rubber band with a white board tag attached allowing people to write on the tag, wipe it off, and write on it again. We want our Jabels to be re-useable.

We needed to make a prototype before our Dragon Den session, 5 minutes to pitch our product to 7 business professionals. Celia managed to buy rubber wristbands (2012 London Olympics) for our prototypes. We found out that we could write on the rubber band directly with white board markers and wash it off. However, we need to test this more when we have our final product and see if this can be done.

Sean and Celia researched and contacted potential UK rubber band manufacturers. We wanted to ask the manufacturers if it was possible for them to embed a white board piece into their rubber bands. But the manufacturers were a little confused on the idea. So we thought if we could test our idea of customers writing on the rubber band directly more thoroughly then it could potentially be our final product. Celia found an online rubber band website where you can customise your own band. However, we thought it was a good idea to play it safe for Dragons Den and so our prototype had the rubber band with white board cut out pieces glued to the bands. This allowed us to demonstrate the writing and wiping away of the texts.

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More blog posts on Blue Glimpse, Jabels, our Dragon Den session and our trade fair experiences will be posted in the new year.

Merry Christmas and Happy New Year!

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V&A Assignment

V&A WHATS ON GUIDE 2016

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The most interesting and creative assignment I had this semester was for my MA Museums and Galleries course. The assignment was to come up with the V&A What’s On Guide for 2016. During our 5 weeks class sessions at the museum we found out that it takes a lot of organisation, advance planning, extensive research, audience evaluation and editing to create these museum guides.

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(Etching of the Poynter Room by John Watkins, c. 1876-81, http://www.vam.ac.uk/content/articles/a/architectural-history-of-the-v-and-a-1863-1873-fowkes-architectural-master-plan-an-interrupted-vision/)

We had to come up with a theme for our guide and I chose to focus on Architecture. I decided to connect the V&A, being one of the first arts and cultural districts, to up and coming arts and cultural districts such as the West Kowloon Cultural District in Hong Kong, Saadiyat Island Art and Cultural District in Abu Dhabi, and the Entertainment District in Shanghai.

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(West Kowloon Cultural District, Hong Kong)

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(Cultural District, Saadiyat Island, Abu Dhabi)

The What’s On Guide I was designing was for the July-September 2016 issue. I thought the summer issue will allowing me come up with creative outdoor events and take advantage of the new extension, (Phase 2 on Exhibition Road), that the museum will have opened to the public earlier that year. The new extension will offer the public an outdoor space to relax and enjoy, a new café, access to a new gallery, and a space for performances, art and events.

It was surprisingly hard to come up with two events per event area which then had to relevant to the theme of the guide. We were asked to come up with sixteen separate events. The eight event areas were exhibitions, displays, special events, families and young people, Evening events, course and workshops, demonstrations, tours and talks. We were told to be innovative with creating our events. My friend said she was going to have a famous chef to come in and give a cooking course to visitors and have someone from the Royal family to come in as a guest speaker. I decided my guide will have Australian Architect Michael Lynch and English Architect Sir Norman Foster to come and give a talk on the emergence and impact of creative towns.

Despite the stress from having the freedom to come up with sixteen imaginative and quite realistic museum events I actually enjoyed coming up with event ideas. I confess, I actually want to go to a few of my none-existent V&A events, especially the Friday Late event. The event consists a night of music, food, beverages and spontaneous dance performances around the museum. My embarrassing confession is that this event was inspired from a scene from one of the most terrible dance movies ever to be released ‘Step Up 4 – Revolution’. In the movie the “MOB” organises a flash mob dance performance at a gallery event. In this scene the dancers emerge from the art spontaneously and begin to perform and amaze the audiences. Out of the whole movie that was the best scene, I personally recommend you to not watch the movie but to just watch the art gallery flash mob scene on youtube (Link below).  Just imagine a series of unexpected dance performances from above and within the interior of the V&A interrupting and entertaining groups of people at a V&A Friday Late.

Watch this scene: Art Gallery Flash Mob scene, Step Up 4

http://www.youtube.com/watch?v=3VlnaowmqJg

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 It will be interesting to receive not only my teachers feedback to our creative writing assignment but also the feedback from the V&A museum staff.

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Classes at the V&A

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For the past 5 weeks we have been having our MA Museum and Galleries classes at the Sackler Centre at the Victoria & Albert Museum with various Education staff.  We had the great opportunity to meet the museum’s artist residents. The residents apply for a 6 months placement with the museum. They work on projects and utilise their access to the museums archives and collections.  One of the residents is a costume designer. As we entered her studio we were memorised by the pieces of clothing, sketches pinned all over the walls, and unfinished costumes on mannequins scattered around the room. The other resident was a ceramic artist in the studio on level 6 the ceramics floor. Surprisingly, the resident wants to attract audiences that like to listen to rock music and skateboard users to visit his art exhibitions. These are considered new and not conventional V&A audiences, but a risk that the artist and the V&A are willing to experiment with.
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These classes at the V&A have been extremely useful and has given us an insight to potential museum career paths we may want to pursue after our masters degree. We have gained an understanding of what happens behind the scenes in the museum that a normal visitor may not have knowledge of. There is something thrilling about knowing how a museum operates behind the eyes of the visitor. Many museum visitors tend not to think about what happens behind the scenes in a museum but just focuses on what the museum wants them to see. For example, the staff is constantly designing and planning new exhibitions, organising restoration plans of the building and art collections, coming up with new methods in attracting new visitors etc. It was a surprise to learn that the ‘Hollywood Costume’ exhibition was planned and over 7 years, which means most of the exhibitions opened for the public this year were planned and made official years ahead. This suggests that it takes years of planning and organisation to keep the museum functioning and constantly offer something for their audiences. I can understand why the V&A museum is one of London’s top attractions.
It has been a great experience at the V&A and opened our eyes to potential career paths in the Museum industry. Having only experience in galleries and small art organisations to have the insight to the organisation of a large art and cultural institution has been a great opportunity. 
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Victoria and Albert Museum
Cromwell Road, South Kensington, SW7 2RL

V&A