What is prototyping? Prototyping is when designers, innovators, creators test out their ideas before creating the final product. During the Lean Start-up workshop we used paper prototypes for our Movie-U App. Prototyping is very useful as it allows the creators to find out where their products work well and where they faulty.
Last friday we had the task to create a new ‘Shoe‘ prototype within two hours. One of our creative team mates came up with our shoe before we left the room. Despite our quick thinking team mate, we went out to the public to ‘Crowd Source’.
Crowd Sourcing is important as it allows creators and designers to understand their audience better by asking them questions.
Our creative team asked people about their shoes, what are their favourite kind of shoes, the colours they preferred to wear etc. We decided to narrow our target audience to girls only. We asked the girls if they like wearing heels and how often do they wear heels?
The main questions we focused on was “when you have a night out in heels do you bring flats to change into?” we weren’t surprised that nearly every female we asked said yes. One girls answer was no, she explained that sometimes she walks home bear foot and carries her heels. One girl said it depends what she is wearing then she may or may not bring flats.
Our creative team came up with a Persona. Roxy is in her mid-twenties, she likes to party on the weekends, she works monday to friday, she has a boyfriend, and she likes to spend money on shoes.
We wanted to design a shoe that is comfortable, that has extra padding for certain areas that tend to rub and irritate. We also wanted a shoe that had two main functions, they could be flats or heels. The main problem we came across was with the attachable heel. How will it be attached? Where will it go when the customer de-attach the heels?
We decided it would be convenient if the heel could be stored in the shoe. We thought we could have it stored in the sole but then we had to create a thicker sole to make room for the heels.
Keep in mind we only had 2 hours and limited resources to do the challenge, this is one of the designs our came up with:
Overall, it was an insightful task but I am not convinced that the team will take this shoe prototype any further.