The day we met a Lord

On the 9th of April we, Blue Glimpse, Angelika, and Easthetic, had the privilege in meeting Lord Young, the Prime Minister’s advisor on Enterprise


Lord Young visited Kingston Business School to discuss ways in which small firms could benefit from academic expertise. We were asked to come in to meet him to show Lord Young what business schools are already doing.

This was a great opportunity for us to promote our masters course, The Creative Economy, pitch our products and explain how our business’s have progressed over the course to Lord Young.

After the meeting we had a photo shoot with Lord Young and as a group we were interviewed by Kingston Press.

To read more about Lord Young’s visit to Kingston read the News article at  



What is prototyping?  Prototyping is when designers, innovators, creators test out their ideas before creating the final product. During the Lean Start-up workshop we used paper prototypes for our Movie-U App. Prototyping is very useful as it allows the creators to find out where their products work well and where they faulty.


Last friday we had the task to create a new ‘Shoe‘ prototype within two hours. One of our creative team mates came up with our shoe before we left the room. Despite our quick thinking team mate, we went out to the public to ‘Crowd Source’.

Crowd Sourcing is important as it allows creators and designers to understand their audience better by asking them questions.

Our creative team asked people about their shoes, what are their favourite kind of shoes, the colours they preferred to wear etc. We decided to narrow our target audience to girls only. We asked the girls if they like wearing heels and how often do they wear heels?

The main questions we focused on was “when you have a night out in heels do you bring flats to change into?” we weren’t surprised that nearly every female we asked said yes. One girls answer was no, she explained that sometimes she walks home bear foot and carries her heels. One girl said it depends what she is wearing then she may or may not bring flats.

Our creative team came up with a Persona. Roxy is in her mid-twenties, she likes to party on the weekends, she works monday to friday, she has a boyfriend, and she likes to spend money on shoes.

We wanted to design a shoe that is comfortable, that has extra padding for certain areas that tend to rub and irritate. We also wanted a shoe that had two main functions, they could be flats or heels. The main problem we came across was with the attachable heel. How will it be attached? Where will it go when the customer de-attach the heels?

We decided it would be convenient if the heel could be stored in the shoe.  We thought we could have it stored in the sole but then we had to create a thicker sole to make room for the heels.

Keep in mind we only had 2 hours and limited resources to do the challenge, this is one of the designs our came up with:


Overall, it was an insightful task but I am not convinced that the team will take this shoe prototype any further.



ImageJeff’s Persona

During our Start-up workshop we were introduced to ‘Jeff’. Jeff had a few problems when it came to watching movies; he did not like to waste time trying to find the right movie to watch, he wanted to make watching movies a social event, and he likes to be surprised. We had 48 hours to come up with an Smartphone App to solve Jeff’s movie problem.


In our Business model we focused on several main problems such as, he wanted to watch movies to match his mood, he did not want to waste time choosing the movie, and he wanted to make watching movies social. Our group came up with the idea that Jeff  will go through a routine procedure and by doing this each time this allows the App to determine Jeff’s mood. Once the App knows the mood of Jeff then it will be able to make movie suggestions. First of all the App would need to know the ‘situation’ if he is alone or with company and where will he be watching the movie. Where Jeff will be watching the movie will determine long or short the movie should be. For example, if Jeff is on public transport the App will suggest shorter movies and perhaps less heavy in content. We came up with the idea that Jeff will rate a series of classic movies relating to each genre, therefore according to the results the App will then suggest movies. We wanted the App to have the function that enables Jeff to connect with others (his friends) who have the App. Once connected the App will suggest movies for the group to watch. There will be a ‘Surprise Me’ option where the App itself will suggest a random movie for Jeff to watch.

In Day 2 we designed our prototype and took it to the streets and tested it on people. We found that people didn’t like all the questions, that it took to long, and they did not like the the idea of being asked the same questions everyday but enjoyed rating the different movies from different genres.

This was our paper prototype for Movie-U App



Other groups in the Start-up workshop came up with innovative ideas and I would not be surprised if in a few years I will see one of those App ideas for sale.

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Lean Startup

Thanks to Eewei Chen, Design Director at BSkyB, I have experienced my first Lean Start-up workshop. I found the workshop interesting, entertaining and highly beneficial.  I was surprised that even with limited time, only two days, we all managed to come up with innovative ideas. It will be interesting to see if anyone takes the App ideas further and finally launches the final product to the public.

Overall, I thought it was a great induction to the Masters course ‘The Creative Economy’