The day we met a Lord

On the 9th of April we, Blue Glimpse, Angelika, and Easthetic, had the privilege in meeting Lord Young, the Prime Minister’s advisor on Enterprise

Image

Lord Young visited Kingston Business School to discuss ways in which small firms could benefit from academic expertise. We were asked to come in to meet him to show Lord Young what business schools are already doing.

This was a great opportunity for us to promote our masters course, The Creative Economy, pitch our products and explain how our business’s have progressed over the course to Lord Young.

After the meeting we had a photo shoot with Lord Young and as a group we were interviewed by Kingston Press.

To read more about Lord Young’s visit to Kingston read the News article at http://www.kingston.ac.uk/news/article/869/10-apr-2013-prime-ministers-enterprise-adviser-emphasises-government-commitment-to-business-startups/  

Advertisements

Jabels… JABELS… get your JABELS!!

A few weeks ago, despite the freezing wet weather we faced the Kingston Market on a Thursday afternoon.

One major problem we were faced with.. who is going to go to Kingston Market on a Thursday between 3-5pm??

Surprisingly, we had a few customers and we sold about 4 packs of Jabels. We are proud to say that we only have limited stock left. We have one more trade fair at Kingston University, Kingston Hill Campus at the Business School on the 9th of May.

Towards the end of the fair it started to rain so we had to take shelter in the hall in the middle of the market.

We didn’t win any of the awards on the day but we had fun and are proud of our fellow MACE students who managed to win all the awards that day

Here are a few photos from the day

Image

Blue Glimpse: Kingston Market Trade Fair

Image

Blue Glimpse: Karin

Image

Navigator

Image

42: Tabli

Image

42: Tabli – Ivo and Anca

Image

MACE students and Undergraduate students stalls at Kingston Market

To the shops!

After good constructive feed back Blue Glimpse was sent to London on the mission to see how shops display kitchenware products in the similar category as Jabels.

Before heading to London, we were confused if we should consider Jabels as a kitchen gadget or utensil.

After walking around the kitchenware sections in stores we quickly learned that our Jabels are more in the gadget category and not utensil category. We decided that utensils are kitchen products that have more of a direct contact with food such as garlic crushers and bowls. However, we found that Jabels would suit the gadget category because they do not necessarily have a direct contact with the food products for example corkscrews and digital scales.

Jabels are positioned around jars, bottles, and small tupperware boxes, they do not have a direct contact with food products.

One of the criticism for our display table of Jabels at the first trade fair was that it was not displaying the proper function of the product. Jabels wasn’t presented in a way where people would look at the product and think ‘kitchen’ or ‘food’. It is important that at trade fairs that customers can find the direct link between your product and function quickly. If this connection is not clear then it is possible that customers will avoid visiting your stall. This connection is important in big kitchenware stores and departments because there might not be anyone around to explain the full function of the products. On the other hand, this confusion may be a benefit at trade fairs because for those who are curious and confused about the function of your product may still visit your stall and ask you directly about your product.

 We found that the kitchen gadgets and utensils display areas in the stores so colourful and eye catching. We saw brands such as Zeal, Copenhagen, and Joseph and Joseph.

Image

Image ZEAL

Image

                                                   JOSEPH AND JOSEPH

Image

NORMAN COPENHAGEN

We thought our colourful dark blue and white Jabels would fit into the display area quite well. However, for the future we do want to look into more bright colours for Jabels as well as manufacturing bigger size Jabels to fit over tupperware boxes.

In the store there was a display table in between the kitchen gadget display and kitchen utensil display with jars of condiments such as mustard, pickle, olivers etc. I thought it would be perfect if not only could we get jables displayed on the hanging displays against the wall but display their function by having them position on these jars of condiments displaying the expiry dates, ‘Eat Me by’, ‘Opened On’ written on the Jabels.

Our next trade fair table displayed Celia Small’s, Manager of Blue Glimpse, fridge creation. She converted a small wooden box into a fridge by painting the box white and sticking a picture of the inside of her fridge to the back so when you open the door it looks like a mini fridge. Inside the mini fridge we placed jars and bottles in the fridge with Jabels displaying their expiry dates.

We were all proud of Celia’s fridge and it helped the customers make a quick connection of our Jabels to its function

Image

Overall, we were glad that we went on our mission to London as it was extremely helpful in  determining what category of kitchenware our Jabels are and it gave us an important insight in how we should display our Jabels so that the function is clearly evident.

As a reward, after our mission we took ourselves to Byron Burgers to have lunch. It was a successful day out with Blue Glimpse.